Stories define us. From etchings on a cave wall centuries ago to 140-character tweets today, we reveal who we are by what we say about ourselves. In an increasingly competitive and crowded marketplace, what we say is as important as how we say it.
Storytelling mirrors who we are as a society, who we are as an organization, who we are as citizens. Companies and nonprofits alike rely on skilled communicators to share their stories with the public, to effectively portray the vision of a philanthropic leader or to capture the mission of a business or an institution.
Whether the message is being communicated online or in print, with a cogent, catchy phrase or through an extensive executive summary, the right words matter. Your story matters. Share your story.